Enterprise Profile

1. About "Yaming Food Experience Hall"

With the continuous promotion of food consumption upgrading, more and more consumers pay more attention to the life consumption habits of personality, quality and experience. As a new lifestyle brand loved by young people, Yaming Food Experience Hall has always been committed to providing young people with more life inspiration, discovering and creating a refined life that belongs to everyone.

What is a food experience hall? On the surface, it looks like tasting and experiencing a kind of food, enjoying another kind of life, so that the body and mind can be relaxed. In fact, the moral behind the representative of Yaming Food Experience Hall lies in the pursuit of life attitude and philosophy. The various functions of Yaming Food Experience Hall are to give a better interpretation of this attitude to life.

Yaming Food Experience Hall is a new concept food experience franchise brand founded by a new wholly-owned investment of Fujian Yaming Food Co., Ltd. It is an O2O social place created for everyone who really loves food. We hope that everyone who comes here can have a delicious experience and a relaxing trip of their own.

2. about "Yaming Food"

Fujian Yaming Food Co., Ltd. was established in 2003 with a registered capital of 30 million yuan. Its headquarters is located in Hualin Industrial Park, Huating Town, Chengxiang District, Putian City. It covers an area of 17.3 mu and has a modern factory building of 20000 square meters, more than 20000 cubic meters of low-temperature assembly cold storage and 4 automatic production workshops. At present, it has cooperative processing plants in Zhangzhou, Quanzhou and Dandong, Liaoning Province, with a daily production value of more than one million yuan and markets all over the whole country, we have established cooperative offices in 29 provinces (municipalities directly under the central government) and have a perfect sales network.

Yaming company is a "benchmark enterprise of Chinese cuisine production" integrating R & D, production and sales, which has been evaluated by the "two modernizations" (informatization and industrialization) integration management system of the Ministry of industry and information technology of the people's Republic of ChinaThe organizer of China's Chinese cuisine industry development summit forum; It is the author of China's "prefabricated packaged dishes" group standard. It is the drafting unit of China's "Terminology and Classification of Frozen and Refrigerated Food" standard number group standard. It is one of the top 100 social responsibility enterprises in China's food enterprises in 2017-2018. Won the 2018 China Food Corporate Social Responsibility "Food Safety Commitment Award"; won the title of "Outstanding Contribution Enterprise" in the Food Industry of the 40th Anniversary of Fujian Province's Reform and Opening-up; and was awarded the title of "Fujian Food Standardization Industrial Base"; won the title of "Specialized, Special and New" Small and Medium-sized Enterprises in Fujian Province in 2018; won the award in June 2019Fujian province industry-university-research cooperation demonstration base "title. It is the "Excellent Leading Enterprise in China's Food Industry" in 2016-2017. It is the "Demonstration Enterprise for the Construction of Integrity Management System in Food Industry Enterprises" in 2017. It is the "Fujian Province Industrial Enterprise Brand Cultivation Demonstration Unit" in 2017. It is the "Fujian Province Chinese Dishes Production Benchmark Enterprise"; It is the vice-chairman unit of the Frozen Food Professional Committee of China Food Industry Association. Honorary Chairman Unit of the Famous Chef Committee of China Cuisine Association; Group of China Society of Food Science and Technology; the vice president unit of Fujian Food Industry Association, the vice president unit of Fujian Food and Beverage Industry Association, and the vice president unit of Fujian Nutrition Association. Won the second prize of the third Fujian Food Industry Science and Technology Progress Award; won the 2018 "China Food Industry Association Science and Technology Award". In December 2019, it was awarded the "National High-tech Enterprise"; from November to December 2019, the company's China "Prefabricated Packaged Dishes" group standard was officially released and implemented; in December, the company's "Abalone Deep Processing and Comprehensive Utilization Key Technology Innovation and Industrialization" The "Application" project won the "Science and Technology Progress Award" issued by the Fujian Provincial People's Government ".

3. core concepts and product modules

The space design of Yaming Food Experience Hall takes "creating an ideal food home for Chinese people" as the design concept, hoping to create a charming place that can "share the taste of life.

The experience pavilion is clearly divided into three modules according to the product:

The first module: Yaming hotel dishes full range of products. There are "Dream 8 Gold Bone", "Yaming Pig Neck", "Crispy Fragrant Pork Pork", "Snowflake Bull Grain", "Domineering Lamb Chop", "Tasty Lamb Tripe" and other hotel specialties. Here, you can easily taste. At the same time, it is also the enterprise culture and product experience area of Fujian Yaming Food, where users will see the display of Yaming Food's new products and taste Yaming's new delicacies at any time.

The second module: Yaming Port Point Yikang Noodle Point Series. Noodle is Chinese cookingThe main components of the world are known for their long history, exquisite production, rich categories and diverse flavors. The gourmet restaurant contains special noodle products: barbecued pork bag, quicksand bag, walnut bag, jujube yogurt bag, etc. In the wonderful early morning time, customers can order two small milk bags, another cup of exquisite coffee, carefully taste breakfast, and start a full day.

The third module: Yaming Chaozhou marinated flavor series. Chaoshan marinated flavor is a local traditional cuisine with all kinds of color, flavor and taste, belonging to the southern Fujian cuisine Chaozhou cuisine. The production of Chaoshan marinated flavor can be said to have a long history and is exquisite in production. There is a saying that Chaoshan marinated flavor is the best in the world. As night fell, I asked a few relatives and friends to come to a few dishes of Chaozhou marinade, accompanied by a bottle of ice beer, laughing and carefree.

4. business model and positioning

The business model of Yaming Food Experience Museum is: independent operation headquarters full support. To create a "product sales food experience nutrition with cooking guidance" healthy life experience business model as the main features. The main positioning of the consumer group label is: "young, energetic, fashionable, delicious, economical, and the pursuit of health", facing the majority of owners in the community, students, white-collar workers, young people and tasteful middle-aged and elderly people near the community. For the majority of customers, restaurants and hotels to provide delicious, healthy, quality food services.

5. Experience Hall Brand Concept

Yaming Food Experience Museum pursues the brand concept of "life should be exquisite, health should be meticulous", and is committed to providing customers with quality, service and experience, and meeting the differentiated individual needs of customers. Inheritance of Chinese food skills, combined with the basic principles of dietary culture, refined out of a variety of special food, and strive to be exquisite food. The offline food experience hall has been expanded in major cities one after another, and will expand to more than 1000 franchise stores in three years, all over the country.

Yaming food experience museum brand 8 advantages:

Government support-provincial and municipal leaders come to visit and guide, and highly appreciate and attach importance to enterprise development;

Brand operation-health new food industry quality brand operation;

Characteristic layout-"product sales food experience nutrition with cooking guidance" operation mode;

Management-standardized management system;

Model specification-all kinds of operations have strict and standardized processes;

Scientific positioning-life to be delicate, health to be meticulous;

Marketing system-professional marketing planning team to do promotion support;

Full service-from the beginning of your decision to cooperate, the whole supporting support, intimate service accompanied.

Four Reasons to Join Yaming Food Experience Museum in 6.

Reason 1: Food Experience

Diet is an important part of life. As a nutritional meal service provider, Yaming Food Experience Hall conveys a healthy life concept to people, and opens a healthy life experience mode of "product sales, food experience, nutrition and cooking guidance. The main ingredients here are the main dishes of Yaming Food, Mingrui Seafood, Hong Kong-style noodles and other system quality ingredients. You can choose safe and secure ingredients so that you can eat healthy, nutritious and at ease.

Reason 2: Nutrition Counseling

People often say: "not only to eat full, but also to eat well", Yaming food experience hall is a more appropriate interpretation of this sentence. Yaming Food has set up a nutritionist exchange area where you can consult on nutrition issues. Nutritionists for individuals and family members of the different, customized nutritional diet solutions, with professional nutrition advice to help you improve the quality of healthy life.

Reason 3: Food Cooking

Food requires selection of ingredients, and cooking skills are equally important. You can choose and buy ingredients for cooking on site. The cooking area of Yaming Food Experience Hall has self-built cooking facilities, and professional cooking chefs and master cooking videos are available to guide you to experience the food journey.

Reason four: the threshold is lower

The franchisees are mainly distributed in various communities across the country, with concentrated traffic, small store area and low cost. Composition chain area, radiation grid. The alliance fee is 30000 yuan, the deposit is 10000 yuan, the store requires more than 30 ㎡, the store decoration fee is less than 20000 yuan, and the equipment fee is about 30000 yuan. If the total accounting is around 100000 yuan, you can enjoy the full support and operation promotion of Yaming headquarters.

7. supply channels

Store product purchase channels are directly supplied by regional agents, products enjoy agent (preferential) price, freight self-care.

8. Exclusive Benefits

1. Headquarters can recruit professional in-store promoters or business managers to assist in product promotion and sales.
2. The headquarters can send professional operation managers to carry out systematic training and assist in the opening and operation of the company.
3. The headquarters provides free support for the company's publicity, promotion, product trial and tasting activities.
4. Headquarters may give priority to the issuance of product invoices.
5. Products can enjoy six months return guarantee service (risk reversal).
6. Full set of professional marketing and promotion support services can be obtained from headquarters (such as local news media publicity and reporting promotion)